Placing Signs for Maximum Exposure & Effectiveness

1. Place signs where traffic stops.
   • Stop Signs
   • Red Lights
   • Parking Lots
   • Drive Thrus
2. Do not place signs where traffic is moving.
3. Do not place signs high to prevent people from removing them. This will only prevent people from seeing them as well which is missing the whole point. People do not look up while they are driving. Place signs at eye level with the people sitting in the cars that pass by them for maximum exposure and response.
4. An excellent location are drive thrus at restaurants and banks where people just sit and wait in their cars.
5. Shopping center exits and entrances and around the inside perimeter of the parking lots facing the inside of the parking lot. (Lots of foot traffic and cars barely moving)
6. Wooden stakes or wire stakes provide a great medium for sign displays.
7. Telephone poles are ideal places to hang signs. Use a hammer tacker made by Arrow, which can be found at Home Depot. These 1/2" staples provide strong support and do not create a dangerous hazard like the use of nails. These staples also minimize the damage to the telephone poles.
8. Placing signs in residential neighborhoods is not a good idea. You would not want someone trashing up your neighborhood. Try to keep the signs in commercial areas and use common courtesy.
9. Remember that the people in these residential areas travel all of the commercial streets. Just do a good job there and you will appeal to everyone.
10. Do not attach to traffic sign poles. These may cause distractions which may cause accidents or even loss of life.

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